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Social Media Marketing is marketing that uses online communities, blogs, wikis or any other community based online media to market or sell products and services. Common social media marketing tools include Facebook, Myspace, YouTube, Twitter, LinkedIn, and Flickr.
Social media marketing relies heavily on the ability for businesses to create messages & promotions that have “chat value”, i.e. consumer interest would need to be generated enough for users to post messages to their network at their own will. “Posting Messages” differs from one social media network to another, but in all cases, an effective message can travel far, and to thousands of members within a very short timeframe.
DPS creates and maintains social media pages & campaigns. Here are some of the social media websites we recommend:
Facebook
Facebook is currently the largest social networking site with over 300 million users worldwide. Facebook allows users to connect with each other, and communicate via email, public posts, or instant message. Facebook also allows users & companies to create “groups” or “pages” with a range of interests including professional, social, political, and charitable themes.
Myspace is the second largest social networking site with 100 million + users. Myspace users can connect with each other, communicate via email or public bulletin board posts, join groups, and share applications. Myspace aligns itself to the arts with a heavy emphasis on music, television, & fashion.
Twitter
Twitter is a largest microblogging website, allowing registered users to communicate through mini blogs, named “tweets,” which have a maximum capacity of 140 characters. Twitter has 55+ million monthly visitors and a monthly growth rate of 1382%.
LinkedIn
LinkedIn is a professional networking site with 50 million registered users. Registered users list their professional biography, which is formatted consistently with a traditional resume. Companies also create LinkedIn pages allowing them to scan available applicants when hiring.
YouTube
Youtube is the largest media sharing website, owned by Google. It allows users to post unlimited videos with a short biography. Visitors are allows to rate, comment, or post videos on their social networking websites, with a simple click. Youtube is the 4th most visited website on the Internet.
Flickr
Flickr is a free media sharing website that hosts images and videos. It currently hosts 4 billion + images.
StumbleUpon
StumbleUpon is a recommendation website service using social networking principles. It hosts an internet community that lets users tag and rate website pages, photos, images, and other media.
Delicious
Delicious is a popular bookmarking websites, with 5 million+ users and 150 million bookmarked URLs. It is currently owned by search engine giant, Yahoo, Inc.
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