DPS partners with our client to create a personalized Internet Marketing Plan that gives them a competitive advantage over industry players. We strongly believe that “out-of-the-box” thinking can only be effective if built on a strong foundation.
Our plan development cycle allows campaign managers to frequently review past marketing campaigns, and adjust subsequent promotions on both a micro (campaign or promotional conflict, mediocre consumer response , etc.) and macro (target audience shifts, competitor analysis, advent of new internet marketing tools, etc.) levels. Listed below is our process for creating & maintaining internet marketing strategy:
Identifying Consumer Audience:
We identify our client’s consumer audience through a culmination of analyzing off-line purchasing/ transaction interest, competitor’s campaign analysis, and target audience purchasing trends.
Determine Optimal Strategies:
We determine internet marketing strategies that have strong ROI potential. Our marketing channels include:
Plan Design & Delivery:
- Search Engine Optimization through increasing “click rate” (consumer search acquisition).
- Blogging & Podcasting
- Industry Forums
- Email Marketing & Promotions
- Social Network Marketing (Facebook, Myspace, Twitter, LinkeIn)
- Media Marketing (YouTube, Flickr)
Creating a plan design is the final, and most crucial step before rolling out our client’s marketing campaign. Utilizing our research of industry standards and online consumer trends, we create a customized business plan that includes the spectrum of consumer attraction, engagement & expansion. Our campaigns are distributed throughout the marketing channels, and are customized to deliver outstanding results.
Consumer Tracking & Analysis:
We evaluate each campaign through tracking online consumer behavior trends, and adjusting marketing plan on a quarterly basis. Our tracking includes collecting data and plugging it into a matrix for evaluating plan effectiveness from the identification of consumer audience to the implementation of the marketing campaign(s).
To read about our marketing channels, please click here »
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