Although we try to accommodate most channels into our client’s Internet Marketing plan, often, it isn’t necessary. The utilization of channels is decided based on industry research, campaign ROI potential, and competitor reach.
Search Engine Optimization (SEO)
SEO (Search Engine Optimization) entails increasing your company’s visibility when consumers search for your product/service (via Google, Yahoo, MSN, etc.). Common SEO techniques include:
- Keyword study, testing, & management.
- Content examination & editing for search friendly purposes.
- Sitemap analysis & maintenance.
- Search Engine Submission.
- In-bound link exposure.
- Link Exchange coordination & implementation.
- Budget Optimization through Sponsored Listings.
- E-mail Marketing
- Social Media Infiltration.
A blog is an online journal; while it can be used as an actual personal diary, normally it is a public journal; writers of blogs provide regular entries or commentary on their lives, public events (like an election), and/or specific subjects (like cooking or photography). Most blogs have a commenting feature that allows other users to respond to the blogger’s entry. Traditionally blogs have been known to generate consumer interest, and increase Search Engine Optimization capabilities.
Podcasts are audio files that are released on a regular basis; like blogs, podcasts can contain personal narratives, discussion of public events, or discussion of specific subjects. Unlike blogs, podcasts are frequently syndicated, meaning that users subscribe to the podcast, and download it on a regular basis onto their computer or mobile device.
Affiliate Advertising or affiliate marketing is the marketing practice in which a business rewards one or more affiliated businesses for each customer or visitor brought in by the affiliated businesses’ marketing efforts. The reward is monitored through installing a cookie within the advertisement, so that each time a visitor clicks on it, it counts towards the monetary reward.
PPC or pay-per-click advertising is web advertising text that costs the advertising company money only when a user clicks on the advertisement's graphic/ or link.
A Discussion Forum (Internet forum, message board, community) is a website or a section of a website devoted to the discussion of particular topics. Forums typically are focused around a specific subject (parenting for example) and are frequently subdivided into subsets of that subject (discipline, feeding, school, toys, and so on). Users interact with each other in forums by posting messages in response to the topic or to other visitor’s messages.
Discussion Forums generate significant traffic, returning visitors, and increases the time a visitor spends on a website. All three of these factors make discussion topics extremely effective for SEO (Search Engine Optimization)
Email Marketing is the Internet’s version of direct post-mail marketing, but is a lot more cost effective with the exclusion of direct mail costs, such as packaging, printing, postage, and affiliated manpower.
A clear incentive in email marketing is the ability to create a legitimate consumer audience (address book), engage them through strategized promotions, and expand network through automated referrals. Tracking of bounced emails & adherence to SPAM laws maintain a genuine network of interested consumers, with very little expense. Promotions can be strategized in advance, tested for efficacy (focus groups), and successful campaigns can be promoted to out of network consumers by means of incorporating a “Forward to Friend” feature within each campaign. Additionally, the Social Media surge (facebook, myspace, twitter, etc.) has amended the tradition structure of an email promotion to include posts to consumer profiles with a single click.
Social Media Marketing
Social Media Marketing is marketing that uses online communities, blogs, wikis or any other community based online media to market or sell products and services. Common social media marketing tools include Facebook, Myspace, YouTube, Twitter, LinkedIn, and Flickr.
Social media marketing relies heavily on the ability for businesses to create messages & promotions that have “chat value”, i.e. consumer interest would need to be generated enough for users to post messages to their network at their own will. “Posting Messages” differs from one social media network to another, but in all cases, an effective message can travel far, and to thousands of members within a very short timeframe.
Modern mobile marketing refers to marketing on a mobile device such as a cell phone or an IPod. It is similar to any type of Internet marketing (specifically Email Marketing), but campaign managers have to consider the reduced screen resolution & visibility of images during campaign strategy.
Digital Press Releases
DPS’ network press network includes: CNN, Fox, CBS, New York Times, NBC, ABC, Newsweek, US News & World Report, & many others.
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