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Small Business owners weigh in on ROI in Banner Ads
December 07, 2009 comments(2494)    Post a comment

In 2010, Small Businesses will use fewer banner ads in their Internet Marketing campaigns according to a survey conducted by Vertical Response. The survey, that talked to 831 Small Business owners (632 with a staff less than 10), indicates that 54.2% do not plan to use Internet Marketing budgets for banner advertising. However, 68.4% do plan to increase social media marketing efforts, and a whopping 96.2% plan to use e-mail marketing. Nearly one quarter (23.8%) felt that Internet Marketing “…was the tool most needed for Small Business to succeed in 2010.”

Small Businesses can only model themselves after the extensive2009 Internet Marketing campaigns & consumer purchasing data conducted by the bigger names.


 
Tags:   Banner Ads,  consumer trends,  Internet Marketing,  Small Business,  Website
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