15 Results
| Verdict for the Internet, as Law Firms stay Penny-saver Wise |
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| May 21, 2010 |
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As the Internet world continues to expand and transform itself, it has created an astonishing range of affordable public relations awareness for law firms. Yet these firms are amazingly slow to exploit them. For example, legal marketing expert Kevin Quinlan estimates that over the last 5-10 years small businesses spent nearly half of their advertising dollars on yellow page ads.
Tags: video, marketing, lawyer, client, legal, Internet, advertising, online |
| Could healthcare’s biggest disability be their fear of viral promotions? |
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| May 21, 2010 |
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Possibilities for affordable Internet health product marketing continue to emerge and to be ignored by many health care marketing firms, who have hesitated to adjust to the rapidly changing online environment. Partly this is due to uncertainty about the upcoming revision in FDA online health care advertising guidelines. Other reasons include the prominence of physicians in healthcare (even on the business end) has traditionally been a business barrier for aggressive marketing techniques. But look for a surge when the new FDA guidelines are issued in 2010, and a substantial opportunity for healthcare products that are light on their marketing feet and ready to learn about the new landscape.
Tags: health, physicians, pharmaceutical, FDA, marketing, video, Internet, online, youtube |
| SPAMs Skyrocket as Businesses Crash |
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| January 22, 2010 |
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A sobering find: SPAM devours corporate resources, clogging up to 50% of a network’s assets. Clearly SPAM remains a major force to contend with, underlining the importance of good combat readiness. Facebook recently brought SPAM back into the headlines with a $711M judgment against infamous social media SPAMmer Sanford Wallace under a law known as the CAN-SPAM Act (Controlling the Assault of Non-Solicited Pornography and Marketing Act). Lawmakers passed this act in 2003 fully intending to take a bite out of internet marketing spam. Unfortunately a number of anti SPAM advocates expressed concern that the act did not go far enough. And they may have a point: since 2003 the number of junk mail messages has increased ten-fold, leaping from 45% of all emails to above 90%.
Tags: business marketing, Email Marketing, SPAM, Web, Internet |
| Public Relations gets outsourced for increased Brand Awareness |
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| January 13, 2010 |
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It has long been understood that the objective of a PR (Public Relations) firm was to rePResent a business in their brand creation, target audience engagement, and brand awareness/ distribution. The digital age has brought an increased investment to public relations & campaign management, and more and more businesses are looking to create strategy that has a strong ROI.
Tags: Public Relations , PR, Outsourcing, Internet Marketing, BPO |
| Generating Votes & Election Support through Smart Internet Campaigns |
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| December 21, 2009 |
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We live in a Democracy, where “every vote counts”. So, it seems obvious that with 250 + million internet users, politicians would be utilizing the plethora of Internet Marketing tools in their campaign management, and expansion of loyal voter base. If you are a politician, or a campaign manager, here are some simple steps you need to consider, prior to your next Election
Tags: Election, Email Marketing, Internet Marketing, Political Campaign, Vote |
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