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20 Results
 
Verdict for the Internet, as Law Firms stay Penny-saver Wise
May 21, 2010 comments(951)    Post a comment
As the Internet world continues to expand and transform itself, it has created an astonishing range of affordable public relations awareness for law firms.  Yet these firms are amazingly slow to exploit them.  For example, legal marketing expert Kevin Quinlan estimates that over the last 5-10 years small businesses spent nearly half of their advertising dollars on yellow page ads.
 
Tags:   video,  marketing,  lawyer,  client,  legal,  Internet,  advertising,  online

 


Could healthcare’s biggest disability be their fear of viral promotions?
May 21, 2010 comments(2732)    Post a comment
Possibilities for affordable Internet health product marketing continue to emerge and to be ignored by many health care marketing firms, who have hesitated to adjust to the rapidly changing online environment.  Partly this is due to uncertainty about the upcoming revision in FDA online health care advertising guidelines. Other reasons include the prominence of physicians in healthcare (even on the business end) has traditionally been a business barrier for aggressive marketing techniques. But look for a surge when the new FDA guidelines are issued in 2010, and a substantial opportunity for healthcare products that are light on their marketing feet and ready to learn about the new landscape.
 
Tags:   health,  physicians,  pharmaceutical,  FDA,  marketing,  video,  Internet,  online,  youtube

 


10 Guidelines for Investing in BPO (Business Process Outsourcing)
February 01, 2010 comments(5372)    Post a comment
For those looking to reap the benefits of Business Process Outsourcing (BPO), the ISO 9000 series of quality management is internationally renowned for setting the bar. They verify the quality of an international Business investment in areas like; training, servicing, and purchasing, and that quality is backed by certification received only after an external audit. There are potential difficulties for those looking to outsource ISO certified organizations though. These include change orders on long-term locked in contracts, a lack in available resources, and the most harmful for a joint venture, the lack of visibility known as the execution gap.
 
Tags:   Quality adherence,  Outsourcing,  ISO 9000,  Business,  BPO

 


SPAMs Skyrocket as Businesses Crash
January 22, 2010 comments(1069)    Post a comment

A sobering find: SPAM devours corporate resources, clogging up to 50% of a network’s assets. Clearly SPAM remains a major force to contend with, underlining the importance of good combat readiness.

Facebook recently brought SPAM back into the headlines with a $711M judgment against infamous social media SPAMmer Sanford Wallace under a law known as the CAN-SPAM Act (Controlling the Assault of Non-Solicited Pornography and Marketing Act). Lawmakers passed this act in 2003 fully intending to take a bite out of internet marketing spam. Unfortunately a number of anti SPAM advocates expressed concern that the act did not go far enough. And they may have a point: since 2003 the number of junk mail messages has increased ten-fold, leaping from 45% of all emails to above 90%.


 
Tags:   business marketing,  Email Marketing,  SPAM,  Web,  Internet

 


Public Relations gets outsourced for increased Brand Awareness
January 13, 2010 comments(4690)    Post a comment
It has long been understood that the objective of a PR (Public Relations) firm was to rePResent a business in their brand creation, target audience engagement, and brand awareness/ distribution. The digital age has brought an increased investment to public relations & campaign management, and more and more businesses are looking to create strategy that has a strong ROI.
 
Tags:   Public Relations ,  PR,  Outsourcing,  Internet Marketing,  BPO
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